Building ideas
that move
New on the blog:Who owns the company's version?Capabilities
/ Build, grow, learn
Build
zero to oneDesign and engineer a product from an idea into something real and in use. Strategy, design, and the build itself, with AI doing the heavy lifting so it gets there sooner.
Grow
one to tenOnce it works, grow it. Performance marketing and analytics, paid search and social, with AI sharpening the targeting and the spend so growth compounds instead of leaking.
Learn
self-improvingThe part most builds skip. Instead of static software that quietly decays, agentic systems: self-improving feedback loops that sit inside your processes, watch what happens, and get better on their own.
One builder across the whole arc, zero to one to ten and beyond. The goal isn't another static product that ships and slowly decays, it's systems that keep learning after launch. Start from an idea, or wire intelligence into what you already run.
Recent work
/ Growth, product & systems
- 01Bikeaholic2025–26
The fault hiding underneath the numbers
Google AdsCROTrackingGrowth engagementPaid search, tracking + CRO · Queenstown · Google Ads / Shopify / GA4
- 02Snopro2023–26
Two markets, opposite seasons
Google AdsCROMeasurementAI searchGrowth engagementPaid acquisition + booking measurement · New Zealand / Japan · Google Ads / GA4
- 03Ryder Imports2026 →
Launching a bike importer that sells through its dealers
Go-to-marketTrackingGoogle AdsAmbassadorsGrowth engagementBike and suspension importer · New Zealand
- 04Small Planet2020
Ecommerce CRO & performance marketing
Google AdsStrategyWeb DevelopmentGrowth engagementOutdoors retail · Queenstown · Google Ads / Big Commerce / GA4
- 05My Wellness2022
Practice-management platform
Product DevelopmentUX DesignAutomationProduct engagementHealth platform · Queenstown · Cal.com / Stripe / Xero / Next.js
- 06Himalayan TrustOngoing
Non-profit digital growth & automation
AutomationLifecycleFundraisingSystems/AI engagementNon-profit · New Zealand / Nepal · ActiveCampaign / Raisely / Xero / Stripe / GA4
How I work
/ Three ways to collaborate
Advisory
A hands-on consult to shape strategy, find where growth and AI genuinely add value, and map a practical roadmap you can act on.
Sprints
Focused 2-4 week pushes: prototyping an MVP, automating a key workflow, or standing up and launching a campaign.
Embedded
Ongoing, retained support that runs the work month to month: managing ad spend, lifting conversion, and building on what's there.
Based in Queenstown, working with teams across New Zealand and overseas.
Garage 30 is
where ideas
get built.
Founded by Casey Hemingway, Garage 30 is a Queenstown-based AI and automation consultancy building agentic AI and automation inside owner-led professional-services firms. With over 10 years' experience across healthtech, fintech, and nonprofit sectors, I bridge strategy, design, and technology.
I work hands-on from concept through launch, aligning vision, validating with users, and building systems that stand the test of growth.
Casey HemingwayFounder · About →/ Real clients, real numbers
Bikeaholic · Paid search, tracking + CRO · Queenstown
A tracking fault found and fixed that had been hiding where the store's sales came from. →
Snopro · Paid acquisition + booking measurement · New Zealand / Japan
A Japan launch that filled its first season from a standing start, and a New Zealand brand being found through AI assistants as classic search recedes. →
Ryder Imports · Bike and suspension importer · New Zealand
In progress: a new national brand for Ibis Cycles and EXT Racing Shocks, set up so every online sale can end up with a local dealer. →
Small Planet · Outdoors retail · Queenstown
Online revenue up more than tenfold inside 12 months. →
My Wellness · Health platform · Queenstown
10+ admin hours saved per practitioner every week. →
Himalayan Trust · Non-profit · New Zealand / Nepal
Giving revenue up 171% year on year; online donations up 73%. →
ProfitShape · Fintech SaaS · New Zealand
Concept to working MVP in under two months. →
Garage 30 · Internal build · Queenstown
The studio's own week runs on a leashed agent fleet: triage done before 7am, promises tracked automatically, zero autonomous external actions. →
Himalayan Trust · Non-profit · New Zealand / Nepal
Two production MCP servers giving Claude read-only access to a five-decade photo archive and to quarterly board reporting. →
A brief conversation to understand your product, systems, and where AI might actually help.
Let's
talk
/ Get in touch
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