Building ideas
that move
Capabilities
/ Build, grow, learn
Build
zero to oneDesign and engineer a product from an idea into something real and in use. Strategy, design, and the build itself, with AI doing the heavy lifting so it gets there sooner.
Grow
one to tenOnce it works, grow it. Performance marketing and analytics, paid search and social, with AI sharpening the targeting and the spend so growth compounds instead of leaking.
Learn
self-improvingThe part most builds skip. Instead of static software that quietly decays, agentic systems: self-improving feedback loops that sit inside your processes, watch what happens, and get better on their own.
One builder across the whole arc, zero to one to ten and beyond. The goal isn't another static product that ships and slowly decays, it's systems that keep learning after launch. Start from an idea, or wire intelligence into what you already run.
Recent work
/ Growth, product & systems
- 01Bikeaholic2025
Per-brand Shopping & rentals conversion
Google AdsCROTrackingGrowth engagementMTB retail + hire · Queenstown · Google Ads / Shopify / GA4 / Klaviyo
- 02Snopro2025–26
Paid acquisition & booking-funnel CRO
Google AdsCROPerformance MarketingGrowth engagementSki-rental delivery · New Zealand / Japan · Google Ads / GA4
- 03Small Planet2020
Ecommerce CRO & performance marketing
Google AdsStrategyWeb DevelopmentGrowth engagementOutdoors retail · Queenstown · Google Ads / Big Commerce / GA4
- 04My Wellness2022
Practice-management platform
Product DevelopmentUX DesignAutomationProduct engagementHealth platform · Queenstown · Cal.com / Stripe / Next.js
- 05Himalayan TrustOngoing
Non-profit digital growth & automation
AutomationLifecycleFundraisingSystems/AI engagementNon-profit · New Zealand / Nepal · ActiveCampaign / Raisely / Klaviyo / GA4
- 06ProfitShape2023
Fintech revenue-modelling SaaS
MVP DevelopmentBrandingWeb DevelopmentProduct engagementFintech SaaS · New Zealand
- 07GearShare2024
Peer-to-peer rental marketplace
MVP DevelopmentBrandingAnalyticsProduct engagementOutdoor gear marketplace · New Zealand
- 08Rembrandt2022
Ecommerce CRO & lifecycle
CROUX DesignLifecycle MarketingGrowth engagementMenswear · New Zealand · Tag Manager / GA4 / Klaviyo / Shopify
- 09Kinisi Running2024
Ecommerce growth & community
Paid SocialGoogle ShoppingEmailGrowth engagementRunning retail · Wanaka · Google Ads / Shopify / Mailchimp
- 10The WILD2023
Event marketing
Event MarketingStrategyWeb DevelopmentGrowth engagementMountain-running event · Queenstown · Webflow / GA4 / Mailchimp
- 11Garage 302025 →
Personal AI operating system
AgentsMemoryToolingSystems/AI engagementIn progress
How I work
/ Three ways to collaborate
Advisory
A hands-on consult to shape strategy, find where growth and AI genuinely add value, and map a practical roadmap you can act on.
Sprints
Focused 2-4 week pushes: prototyping an MVP, automating a key workflow, or standing up and launching a campaign.
Embedded
Ongoing, retained support that runs the work month to month: managing ad spend, lifting conversion, and building on what's there.
Based in Queenstown, working with teams across New Zealand and overseas.
Garage 30 is
where ideas
get built.
Founded by Casey Hemingway, Garage 30 is a Queenstown-based product studio helping small businesses and startups turn good ideas into scalable products. With over 10 years' experience across healthtech, fintech, and nonprofit sectors, we bridge strategy, design, and technology.
We work hands-on from concept through launch — aligning vision, validating with users, and building systems that stand the test of growth.
Casey HemingwayFounder · About →/ Real clients, real numbers
Bikeaholic · MTB retail + hire · Queenstown
Revenue up 132% in two years on essentially flat ad spend. →
Snopro · Ski-rental delivery · New Zealand / Japan
33x return on ad spend in the first Japan season. →
Small Planet · Outdoors retail · Queenstown
Online revenue from $30k to $300k+ inside 12 months. →
My Wellness · Health platform · Queenstown
10+ admin hours saved per practitioner every week. →
Himalayan Trust · Non-profit · New Zealand / Nepal
Giving revenue up 171% year on year; online donations up 73%. →
ProfitShape · Fintech SaaS · New Zealand
Concept to working MVP in under two months. →
A brief conversation to understand your product, systems, and where AI might actually help.
Let's
talk
/ Get in touch
Still deciding? Browse common questions→ or read the blog→
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