/ Work
Work in progress, and work with results
/ Growth
Paid search, tracking and conversion for businesses that sell online.
Paid search, tracking + CRO · Queenstown
A tracking fault found and fixed that had been hiding where the store's sales came from. →
Paid acquisition + booking measurement · New Zealand / Japan
A Japan launch that filled its first season from a standing start, and a New Zealand brand being found through AI assistants as classic search recedes. →
Bike and suspension importer · New Zealand
In progress: a new national brand for Ibis Cycles and EXT Racing Shocks, set up so every online sale can end up with a local dealer. →
Outdoors retail · Queenstown
Online revenue up more than tenfold inside 12 months. →
/ Systems & AI
AI and automation inside the business, built on its own processes.
Non-profit · New Zealand / Nepal
Giving revenue up 171% year on year; online donations up 73%. →
Internal build · Queenstown
The studio's own week runs on a leashed agent fleet: triage done before 7am, promises tracked automatically, zero autonomous external actions. →
Non-profit · New Zealand / Nepal
Two production MCP servers giving Claude read-only access to a five-decade photo archive and to quarterly board reporting. →
/ Product
Products taken from an idea to something people use.
Health platform · Queenstown
10+ admin hours saved per practitioner every week. →
Fintech SaaS · New Zealand
Concept to working MVP in under two months. →
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