The starting point

Bikeaholic is a mountain-bike retail and hire shop in Queenstown. Good stock, strong local reputation, and a Google Ads account that was doing what most retail accounts do: spending steadily and returning around 4x, with nobody quite sure which brands or campaigns earned it.

What we did

The work was unglamorous on purpose. We rebuilt conversion tracking so GA4 and Google Ads agreed with the till, then restructured Shopping around per-brand campaigns so spend could follow margin instead of averages. Rentals got their own funnel and conversion goals rather than riding along with retail. From there it was iteration: query sculpting, feed fixes, seasonal budget shifts, and landing-page changes when the data said the click was fine but the page wasn't.

Results

Online revenue grew from NZD 185k in 2023 to 430k in 2025, up 132% in two years. Transactions went from 617 to 2,065 over the same period. Return on ad spend climbed from 4x in 2022 to 6.2x in 2024, and the spend behind it rose just 6%. The growth came from the account working harder, not from writing bigger cheques.

What made it work

Tracking first, structure second, opinions last. Once every dollar of revenue traced back to a brand and a campaign, the optimisation decisions mostly made themselves. That order of operations is the whole trick, and it is the same one we bring to every growth engagement.