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Build, grow, learn
One builder across the whole arc: product strategy and builds, data-led growth, and practical AI automation. AI accelerates every step.
Practical automation for the admin that eats your week. Bookings, invoicing, reporting, and the follow-ups nobody wants to do by hand. Honest about where AI helps and where it does not.
My Wellness: 10+ admin hours saved per practitioner every week.
Idea to working product with ruthless scope. Validation before code, the cheapest version of the answer first, and one builder across strategy, design, and build.
ProfitShape: Concept to working MVP in under two months.
Tracking-first growth for ecommerce and bookings businesses. GA4 and Ads aligned with the till before anything else. Spend follows evidence.
Bikeaholic: Revenue up 132% in two years on essentially flat ad spend.
Based in Queenstown. AI consulting in Queenstown covers the questions local businesses ask most.
Not sure which fits? A short call is the fastest way to find out.