/ Growth
Growth marketing & analytics
Data-led growth for ecommerce and bookings businesses. The work starts with tracking, not opinions. If GA4 and your Ads account disagree with the till, every decision made from those numbers is wrong. Fixing that comes first.
Structure second, spend third. The account architecture gets built around margin and intent, then we find out where the return actually is. Spend follows evidence. Bikeaholic grew online revenue 132% across two years. Small Planet grew online revenue tenfold inside a year. SnoPro launched a new market cold and filled its first season. These results come from structure, not budget.
Opinions are the last ingredient. The data earns the right to a point of view. When tracking is right and the account is clean, the signal is loud enough to act on.
/ What's included
Conversion tracking and analytics
GA4 and Ads configured to agree with actual revenue. Attribution that holds up when the CFO asks how the channel is performing.
Google Ads
Shopping, search, and Performance Max structured around margin, not activity. Account architecture that reduces wasted spend before it optimises for more.
CRO programmes
Iterative conversion rate work on the pages and flows that matter. The unglamorous testing that compounds over one to two seasons.
Lifecycle email
The revenue hiding in your existing customers. Flows for abandoned carts, post-purchase, and re-engagement. Built to run, not to be managed manually.
/ Engagements & pricing
Growth audit
Under $4,000 NZD fixed
Tracking, account structure, and funnel reviewed end to end. The output is a prioritised fix list with effort and expected return on each item.
CRO programme
$5,000 to $25,000 NZD
Scoped to the holes the audit finds. A bounded engagement with defined success criteria. Not an open-ended retainer with a test running somewhere.
Ads management retainer
From $4,000 NZD / month
Ongoing management tied to return, not activity. Monthly reporting in plain numbers, not dashboard screenshots. Re-prioritised against what the data shows each month.
/ Proof
Revenue up 132% across two years, then a tracking fault found that had been hiding where that revenue came from.
A Japan launch that filled its first season from a standing start, and a New Zealand brand being found through AI assistants as classic search recedes.
Online revenue up more than tenfold inside 12 months.
Frequently asked questions
- What should a NZ small business spend on Google Ads?
- The account's job is return, not reach. Start where tracking proves it. Fixing account structure moves return further than raising budget does, but only once the measurement underneath it is sound. On a properly attributed NZ retail account we would expect to be working in the 3x to 5x range and arguing about margin, rather than guessing from a number nobody has reconciled. The size of the spend matters less than the quality of the signal telling you whether it is working.
- What ROAS is realistic for a NZ ecommerce business?
- It depends on margin and how contested the market is. Four to six times is strong for most NZ retail. Be sceptical of much higher numbers, including any you are shown by us: a headline ROAS is only as good as what the platform has been told to count as a conversion, and checkout starts are not revenue. Part of the audit is checking that what your account calls a conversion is a thing someone actually paid for. A realistic target gets set from there, against your real margin and category.
- How long before we see results?
- Tracking fixes pay almost immediately, because you stop making decisions on bad data. Structural gains in an Ads account compound over one to two seasons as the algorithm learns a cleaner signal. CRO compounds more slowly but keeps compounding after the engagement ends.
- Is this for ecommerce only, or does it work for bookings businesses too?
- Both. Tourism operators and service businesses with online bookings respond to the same fundamentals: clean tracking, clear intent signals, and a conversion flow that does not leak. Non-profits fit too. Donations are conversions.
Not sure which shape fits? A 30-minute call sorts it.
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