/ Tourism operators
AI & automation for tourism and activity operators
For a tour or activity operator, the business runs on judgment that lives in the owner's head: the weather call, the pricing exception for a big group, the supplier everyone relies on, how the regulars like it done. Add the seasonal swing, peak-season overload then a shoulder-season lull, and the admin around bookings and guest comms becomes the thing that never lets up. That is what automation is for.
The difference is how deep the integration goes. We build against the booking system you already run: Rezdy, Checkfront, FareHarbor, or Bókun, wired into Xero and the channels enquiries actually arrive through. Confirmations, pre-trip information, and weather-change messages draft themselves and wait for your say-so. Bookings reconcile into Xero instead of eating an evening. The seams between phone, website, email, and the OTAs get closed.
We are Queenstown-based, so the seasonal reality is not abstract to us. We are also honest about where automation does not belong: the guest experience and the judgment calls stay with you and your guides. The goal is to document how you actually run, so the business is not one person's memory, and to hand the shoulder season back to planning instead of admin.
/ What's included
Booking and enquiry automation
Rezdy, Checkfront, FareHarbor, or Bókun connected to the channels enquiries arrive through, with draft replies and quotes ready for a person to send. Nothing sits unanswered overnight.
Guest communication automation
Confirmations, pre-trip information, weather-change updates, and post-trip follow-up, drafted automatically and reviewed before they send. The messages that used to be typed one at a time, handled.
Reconciliation and knowledge capture
Bookings reconciled into Xero with only the exceptions flagged, and the judgment calls, supplier contacts, and procedures that live in your head documented into a workflow the team can run. The business stops depending on one person's memory.
Measurement
Every automation tied to hours back or errors removed, agreed before we build. You know what it is worth before it exists.
/ Engagements & pricing
Discovery
$3,000 NZD fixed
Small, tightly scoped. Produces a prioritised map of where automation pays across your operation and what it would cost to build. A decision document, not a presentation.
Automation sprint
$5,000 to $25,000 NZD
One bounded problem, fixed price, working software at the end. Scope is locked before the build starts so there are no surprises on the invoice.
Baseline retainer
$4,000 to $8,000 NZD / month
A steady cadence through the backlog, re-prioritised against results each month. Suited to operators with a long list of manual workflows to close systematically.
/ Proof
Frequently asked questions
- Do you integrate with Rezdy, Checkfront, and FareHarbor?
- Yes, plus Bókun and the Xero rails behind them. We build against the booking system you already run rather than asking you to switch, and if it has an API we can almost certainly connect it. Where a channel does not, we find the seam that does.
- Can automation help with seasonal staffing and rostering?
- Yes. We can tie rostering support to your demand patterns so casual and seasonal cover is planned against booking volume rather than scrambled at short notice, wired to a tool like Deputy where you use one.
- Can it handle guest messaging and review responses?
- Yes. Confirmations, pre-trip information, and weather-change comms draft automatically and wait for review, and we can draft responses to Google and TripAdvisor reviews for a person to approve before anything is posted.
- What does this cost?
- A scoped discovery is fixed at $3,000 NZD. A bounded automation sprint runs $5,000 to $25,000 NZD depending on complexity. Monthly retainers sit between $4,000 and $8,000 NZD. Every engagement is quoted before any build begins.
/ Related
Not sure which shape fits? A 30-minute call sorts it.
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